Perceptible was invited to provide strategic communications to Color Ad. The company had spent the prior three years transforming its business to respond to distinct, high-growth flexible packaging trends in North America. As a result, its peer competitors were not small companies – but some of the largest packaging conglomerates globally.
A new web site was developed – with new written content and imagery created by Perceptible. A new marketing language was developed to re-position the company and its much more compelling product offering. New photography was commissioned to capture the newly transformed manufacturing facilities which are now fully compliant with the latest food safety packaging standards. New Facebook, LinkedIn and Twitter social profiles were established to build a Color Ad network-of-network online presence.
"Perceptible helped us to define a new online strategic marketing presence which has resulted in terrific customer feedback”
President, Color Ad Packaging Limited