Deep customer empathy is heavily applied in everything that we do, from Marketing to Strategy, Design, Messaging & Experience.
INTELLIGENT MARKETING is about having the best understanding of your key target audience, knowing how to target them with the right message at the right time.
Achieve greater return on your Paid Search investment.
The basics behind Paid Search involves attaining high search engine listings on paid placements which results in higher website traffic, brand awareness and consideration. Paid Search works on a pay-per-click model (PPC), meaning you only pay when someone clicks on your mad. Although it sounds simple, mastery of the tactics, combining creative with data and sweating the details is what drives results.
Perceptible will drive your target audience to your site. We work with you to establish a search marketing strategy that is focused on YOUR BUSINESS GOALS. We diagnose the problem and will use the best tools at our disposal to solve it and not the other way around (using the best tools to make it fit into the solution).
With thorough attention to keyword analysis and selection as well as bid strategy, Perceptible will ensure your paid search campaigns remain relevant and effective. A fully optimized paid search campaign means much better control when it comes to getting the right people to find you — and that is exactly what we want.
Ensure your SEO is strategically built to drive outstanding results.
SEO stands for Search Engine Optimization. This is the process of optimizing your website and search listings to get organic (unpaid) traffic from search engines such as Google. An SEO strategy can differ based on your goals. For example, do you want traffic locally, nationally, or globally? Finding out what your goals are is crucial to a successful program. Perceptible ensures that your SEO is positioned strategically to brand and business success.
Perceptible will drive organic traffic to your site. We will focus on key elements of SEO around On-Page, Off-Page, Localization, Mobile, Site Speed, Titles, Descriptions and Content Creation.
We experiment and mine data for insights that produce greater results.
Conversion Rate Optimization or CRO is the exercise of increasing conversions through the adjustments made on ad copy, messaging, creative, UX, IA, calls-to-action, personalization, custom experiences, etc. through the many different channels and devices a user might experience.
Although CRO is often used to make small, incremental improvements, its broader purpose is to optimize your entire marketing process — to make everything work smoothly. And the more optimized your marketing, the higher your conversion rate.
Among many conversion rate optimization tactics, we can assist you with:
• Site speed optimization
• Mobile site friendliness
• Employing Attention, Interest, Desire and Action (AIDA) principles to design the user experience through the conversion funnel
• Improving site navigation structure
• Increasing usability to reduce barriers to conversion
• Offering active help (e.g. live chat, chatbots)
• Encouraging your customers to submit reviews
• Taking repeated action to monitor and improve the site, based on quantitative and qualitative metrics
• Building awesome landing pages that convert
Build a brand, increase visibility, communicate with your audience and build “human” relationships with potential customers
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all. We have created a social media marketing strategy checklist that should aid your online marketing operations.
Intelligent Engagement & Marketing Platforms
Outsource your online marketing content and platforms to Perceptible
Today with the arrival of Podcasts, Webinars, Video Briefings, e-Newsletters, true interactive marketing, it can be a major task to build and manage the tools and create the content and distribution for all these components. That’s where our Zaboutme intelligent marketing and media platform helps along with a team of skilled digital producers, editors and presenters that can get you up and running, engaging your audiences and making conversions... quickly.
We have already built a number of media platforms that we manage and have had great success with YouTube marketing and promotion. Find out how we can help you engage with your customers, [prospect and influencers at a new level.
Content is KING. Always has been and always will be.
“Traditional” digital marketing is becoming less and less effective by the minute. Click bait that leads to weak or thin content is the norm. As a forward-thinker, you know that substance always beats gimmicks.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, authentic, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Content Marketing is about engagement, providing useful information and value to your audience. These can take the form of articles, videos, blogs, social media posts, content on your website, infographics, white papers, etc.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
YouTube is the platform for storytelling.
Your audience is on YouTube, and they are consuming content voraciously. In order to tell a story in this day and age, it must be engaging, easily accessible and shareable. YouTube is the second largest search engine. Being there improves overall brand presence. YouTube allows marketers to present unique content that's easy for viewers to consume and share. YouTube marketing can be an intimidating tool for brands — and we know how to leverage it.
Establish authority, build credibility, and better customer relationships.
Drive credibility and thought leadership in a space where most (if not all) of your audience visit everyday – their email inbox.
Email marketing provides a reliable form of communication between your brand and your customers. This type of marketing allows you to segment your customers into different lists based on preferences which means that the email they receive can be highly personalized. Segmentation of your audience and customers provides a highly targeted way of delivering this personalized content.
Email marketing, if done right, will achieve the following:
• Help boost sales
• Brand recognition
• Build credibility, authority and thought leadership
• Create stronger relationships with your customer or audience
• A gold mine for data to help with other marketing initiatives
Turn your data into valuable insights.
Turn your raw data into valuable and actionable insights that will help you make better decisions. Make the most out of your data by using Diagnostic, Descriptive, Predictive and Prescriptive analytics to solve your issues and/or take your strategic and tactical initiatives to the next level.
Analytics provides us with meaningful information which may otherwise be hidden from us within large quantities of data. It is something that any leader, manager or just about anyone can make use of especially in today’s data-driven word. Information has long been considered as a great weapon, and analytics is the forge that creates it. Analytics changes everything, not just in the world of business, but also in science, sports, health care and just about any field where vast amounts of data are collected.
Analytics leads us to find the hidden patterns in the world around us, from consumer behaviors, athlete and team performance, to finding connections between activities and diseases. This can change how we look at the world, and usually for the better. Sometimes we think that a process is already working at its best, but sometimes data tells us otherwise, so analytics helps us to improve our world.
In the world of business, organizations would usually apply analytics in order to describe, predict and then improve the business performance of the company.
Attract your customers and build your audience base.
Lead Generation is the action or process of identifying and cultivating potential customers for a business' products or services.
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques.
A brand is the bridge between you and your audience.
Brand marketing is an approach to communications, sales, product, and service that grows the asset of brand equity.
Brand marketing promotes your products or services in a way that highlights your overall brand. The goal of brand marketing is to link your identity, values, and personality with communications to your audience. Essentially, your brand is the bridge between your product and your customer. Brand marketing is not just about putting your logo and business name as many places as possible and expecting to generate sales. Many times, the importance of brand marketing gets overlooked, as it takes time. Many marketing departments are focused on short-term goals, rather than nurturing long-term goals that impact the entire business, like building a brand.
Receive expert advice. Outside-In Thinking.
The true meaning of consulting is helping people solve problems and move from their current state to their desired state.
Perceptible can help clients solve their most pressing business problems or issues through consulting. As Outside-In Thinkers, we are enablers. We work across a wide range of roles, functions and industries to apply our developed and successful methodologies of analyzing information, and to identify new, positive ways forward.