Some people have floated the idea that we’re in the midst of a Voice Search Revolution. We believe that to be true, and we’re reacting. Let’s explore some recent stats. It’s estimated that 41% of adults and 55% of teens use voice search daily. 20% of all Google mobile queries are voice searches, and by 2020 it’s projected that this figure will increase to 50% (Google). In fact, 65% of Google Home or Amazon echo owners “can’t imagine going back”. In fact, Voice Assistants may be the next refrigerator, with every home having one. We’d forecast that by 2021 new homes will be built as “smart homes” with voice assistants built in.
Using a voice assistant to answer questions, and get immediate answers is becoming the norm, and it will only progress from here. Searching with your voice is 3.7x faster than typing (Bing). And faster searches, mean faster answers. Instead of information being at our finger tips, it is now literally available at the tip of our tongue.
Voice search is undoubtedly rising in popularity and it drastically improves user experience. It’s forecast that by 2020, 50% of all queries will be conducted using voice. This is changing the search ecosystem, and how businesses should adapt from an SEO perspective.
Now, due to its prolific use, search engines like Google are placing a higher emphasis on voice search optimization. Not to mention, big businesses are pondering how to deliver their products and services using voice-enabled devices because they are more affordable and offer greater capabilities that ever before while more visitors are using voice search to interact with these brands.
So, what does this mean for you and your business? Adaptation is key to keeping up to date with the changing search ecosystem, and staying on trend is getting harder and harder to do. Businesses should focus their outreach efforts on using voice search engine optimization. Some keys to success when preparing for more voice search queries:
1. Be Natural.
Marketers must use a more natural SEO language and create content accordingly. This requires them to think about what their target audience might use in their voice queries as well as focus on long-tail keywords because searchers are likely to be specific when asking a question. A neat tip would be to ask your customer service department what questions they receive most often from customers, or take a look at how your customers engage with you on social media, and develop your content using that feedback. It’s also important to remember that voice searches on mobile are 3 times more likely to be local, so be sure to optimize content on your site for locally.
2. Be Clear.
For voice searches, Google introduces the answer by saying “According to [your site]” or “We found this information on [your site].”
That means brands can benefit from increased brand awareness. However, because Google reads out the website's name, having a brand name that’s pronounceable may become even more important for that awareness to pay off. New brands will need their company name to be written such that a voice assistant can pronounce it correctly.
3. Be Mobile Friendly.
Having a mobile friendly site is non-negotiable and even more important when it comes to voice search.
Voice searches got their start on mobile, and more than half of people use voice search while driving. You site has to load quickly on mobile to compete in the voice search world.
To sum it up, preparing your business for voice capability being the new norm, is crucial to your business's ability to keep up with competitors and stay current with user expectations and demands. By incorporating the above tips into your business marketing, you will have a head start on your competitors, but be sure to keep up to date with changing trends, or check in to our blog for more ways to stay current and on top of tech.