Intelligent Marketing & Outside-In Thinking are heavily applied to everything we do. From Strategy, to Content to Messaging, User Experience, Media Distribution and Technology Development.
INTELLIGENT MARKETING is all about having the best understanding of your key target audience/s and knowing how to target them with the right message at the right time.
Intelligent Marketing is not falling in love with the creation or apparent solution. It is analyzing and testing each part of its foundation (strategy, content, technology) to ensure that it drives results.
Outside-In Thinking brings a fresh approach and new eyes into any project. It questions the status quo It breaks thoughts down into manageable units and simplifies the market approach.
An interdisciplinary practice collaborating to build your organization's success
Building a strategy that works requires all of the right ingredients. Understanding the market, your audience and your competitors are key. There is no “one-size fits all” approach. At Perceptible we go through a rigorous process of understanding your needs and your customers, building prototypes and most importantly testing the solution. We are makers of things and we know from decades of combined experience that extreme focus and “sweating the details” are the real secrets to winning big! We bring a fresh approach to all that we do but more importantly we DRIVE RESULTS. At Perceptible we are obsessed with success and that is why we test everything rigorously.
Intelligent Digital Marketing requires structured thinking
- Engage in due diligence from day 1 through needs assessment and discovery sessions that make sure we define and articulate your strategic needs in order to apply the most effective digital, content and technology plan.
- Apply our depth of experience and use OUTSIDE-IN THINKING to analyze and develop breakthrough solutions.
- Provide strategic counsel and the most modern marketing techniques with a best-in-class approach to solve your digital marketing needs.
- Build a qualitative and quantitative testing model to development and design; in fact, a DATA-DRIVEN it defines our own brand.
Strategic Digital Framework: A model for transforming insight into action
We will create a sophisticated digital marketing funnel that covers all of the necessary key stages that your audience will face as they go through their educational journey.
Key Tactics:
- Dominate Paid Search
- Drive thought leadership through SEO content
- Foster awarenes & engagement through organic and paid Social
- Build massive traffic and awareness through Programmatic campaigns
- Custom and personalized cross-device experiences (mobile & web)
- Thoughtful remarketing program
Innovate, ideate, create, measure, refine, repeat
Our Strategic approach is simple. We have a strategic framework that relies heavily on initial ideas gleaned by understanding the audience and the market and tested heavily. We start with narrow insights, then go broad as we expand our knowledge. Then we laser-focus on the ones that work. Then we refine and repeat as we go-to-market.
Intelligent Marketing is not about falling in love with the creation or the solution. Instead it analyzes and tests each part of its foundation (strategy, content, technology) to ensure that it drives results.
Outside-In Thinking brings a fresh approach and eyes into a project. It questions the status quo. It breaks things down and as a result simplifies the approach.
Is it time to reset?
"The new normal means that your organization's digital performance has quickly gone from being an important KPI to being a survival imperative. We need to look more deeply at these key indicators.”
- PHIL BLISS, Executive Chair & Chief Media Officer
Strategic Counsel: Advice that carries the weight of experience
Building a strategy that works requires all of the right ingredients. Understanding the market, your audience, your competitors are key. There is no “one-size fits all” approach. At Perceptible we go through a rigorous process of understanding your needs and your customers, building prototypes and most importantly testing the solution. We are makers of things and we know from decades of combined experience that extreme focus and “sweating the details” are secrets to winning big! We bring a fresh approach to all that we do but more importantly we DRIVE RESULTS. At Perceptible we are obsessed with success and that is why we test everything rigorously.
The Intelligent Marketing Framework:
Put the best idea and the best possible solution forward, then go broad and finally go narrow, go big.... and win.
In the beginning of every good strategy there must be a "need" identified and an initial insight and/or solution that will help solve it. We have to fully understand the customer problem. This is done by getting to know the customer intimately which builds high empathy. A hypothesis is formed and then the drive to strategic formulation begins.
Take your initial insight and/or idea and imagine the solution in a myriad of ways.
After getting to know the customer, their needs and problems, you can turn those initial insights into strategies to figure out the many different ways to solve that customer need. At Perceptible we bring that Outside-In Thinking approach. We help clients, institutions, and brands see things they are not seeing. Creativity is also key because it leads to innovation.
Once there are solutions available, it is time to focus on what works best.
This is where we build a solution prototype. It is the first iteration or initial design. At this point, the solution is still a hypothesis. It needs to be built and then tested rigorously using various KPIs to ensure that we are on the right path with the right solution. Based on user feedback, KPIs and micro- insights, the solution is polished, refined and modified with key metrics driving the final transformation.
Once we are confident with the solution, it is time to go to market.
Going to market with a solution that has been tested does not mean that the work ends there. A solution and plan is only the first step towards success. There must be rigorous application of continuous performance monitoring, experimentation and testing, refinement and iteration, gathering of insights and further modifications.
We keep going broad then narrow. This is an almost never-ending approach on refining the strategy and solution(s).
Intelligent Marketing... the integration of art & science.
In today's digital world, there is much focus on the science of digital marketing because of the wealth of metrics and data that help drive marketing approach and insights. What moves people though is Art. At Perceptible we know we are not only digital scientists but we are artists and creators at heart. As our name suggests, we’re a “seeing-is-believing” group. We work to deliver awesome results. And we are producers at our core – inventors, artists, writers and makers of things.
We are masters at the Art & Science of Marketing and we layer over it a rigorous digital testing framework that drives game changing insights and results.