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An off-the-grid, natural experience needs to find and connect with its audience. From building a fundraising business plan, branding, platform and online campaign this amazing retreat is now finding its audience.

About Lodge on the Point

Lodge on the Point (LoTP) is a unique destination property providing an exclusive opportunity for groups to enjoy complete privacy on a gated 2.5 acre peninsula surrounded by stunning lake views, natural wonders and a pristine environment.  This one-of-a-kind customized experience provides a unique business or holiday stay catering to the needs and wants, down to every detail, for each individual group accommodation.

Perceptible worked with LoTP to develop their corporate branding, website and marketing collateral as well as social media campaigns. 

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New logo and brand development

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User experience and user interface design

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Fully responsive WordPress website build

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Cloud hosting and continuing support

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SEO and Digital marketing campaign

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Website wireframes, layout and design

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Written and visual content development

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User manual

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Marketing collateral development

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New Branding was developed to position the resort as the ultimate retreat offering a unique, ‘off-the-grid, natural experience combined with accommodations that meet today’s expected standards in modern comforts.

The website was designed to highlight all the unique features of the area and the resort, including the customized options available for any group stay.

The digital marketing campaign for Lodge on the Point focused on brand awareness, driving new visitors to the website to explore the lodge with the intention of filling out the ‘Design Your Stay’ webform.

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A new logo and branding was developed to provide a visual identity for this new, group accommodation, northern getaway destination.

Working with LoTP, Perceptible's marketing and site design team incorporated culturally relevant branding into user friendly UI/UX designs and content. The new web UX showcases the lodge and allows visitors to customize their stay on-line.

Perceptible created a comprehensive set of designs that highlighted the unique features of the lodge, the surrounding area and the cultural history of the area. Wireframes were developed that outlined the direction for the site’s design and then hosted, on InVision's wireframe software, so that LoTP could test and demo the usability of the site, before the actual configuration began.

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The LoTP site was developed in WordPress for a quick and simple installation.  The site was built for ease of updating by the client’s non-technical staff.

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Measurable Result

Lodge on the Point’s new brand and website provides a unique visual representation of the Lodge, its surrounding area and the native, indigenous history of this truly northern getaway location.

The SEO and digital marketing campaign have been very successful at generating a high number of valuable views and clicks, ultimately generating viable ‘Design Your Stay’ form submissions and ‘Contact Us’ form submissions.

Since the launch of the new brand, site and marketing campaign the LoTP site has had numerous site visits and inquiries from both corporate and vacation prospects.

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