Stop. Think. Focus. Execute. | Your Business Framework

Customer Engagement Strategies

Branding / Positioning

Product Launches

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Noopsly

Don’t have a social media presence for your business? Or think it’s too much hassle to manage and maintain it? Find it way to complicated to use social media to advertise? Noopsly is a social media ad builder and booking engine that makes social advertising easy.

What is it?

Noopsly is a social media advertising platform designed for businesses who don’t want to manage their social media ads themselves. It takes away all of the complexity of advertising on social media so that you can take advantage of the massive advertising reach provided by social media without actually managing any of it for yourself!

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How does it work?

You create ads using a simple wizard. You choose who you want to target and when you want your ad to run, write what you want to say, select an image from the library, choose how much you want to pay, and launch! Noopsly uses its own ad accounts so you don't even need to know such a thing exists. We use our own social media presences so you don't need to use yours, or even have any in the first place!

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Learn more about how Noopsly can improve your social media presence.
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Strategy

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Stop. Think. Focus. Execute.

Stop, Think, Focus, Execute or STFE is a proven planning approach, developed over the past thirty years, that has taken many owners, companies and products to new heights. STFE is an organic process - and like most organic items - miss a step and the idea withers. The process delivers a quick impact to your business framework; STFE is always valuable -- a conscious step that leads to growth and success.

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Customer Engagement Strategies

In the words of marketing guru Richard Branson, "A good entrepreneur starts with a customer problem. From this point, they can develop a solution and with passion, hard work and a bit of a risk and luck, they stand a good chance of success. Marketers are very well positioned to understand those customer problems." When it comes to engagement, marketing and advertising is truly evolving to meet the changing demands of a more digital/AI landscape - and we can help you engage your prospects using today’s toolset.

Customer Engagement Strategies Background
Branding / Positioning

B&P are the cornerstone of great marketing - but they have changed. In the 2008 book Branding Only Works on Cattle, Jonathan Salem Baskin gives detailed proposals on how we might reinvent brands...rethinking them as sets of behaviors, not mental states. It offers a variety of detailed ways to do it, such as:

    •     Marketing based on operational differences, not imagination.
    •     Embracing true evangelists, not paid celebrities.
    •     Mapping campaigns the way video games are designed.

So apart from a great title, the book was ahead of its time. At Perceptible we buy into the fact that a new way of looking at the brand and consumer behaviours is integral to our success equation. But our marketing equation remains the same:

Marketing Success = Vision (brand) x Opportunity (campaign)

Marketing Success = Vision (brand) x Opportunity (campaign)
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Product Launches

Over the past 25 years, we have taken a multitude of products to market across the globe. We really love languaging and visualizing new products and services into realities - and we’re very good at it. From major brands like Cisco, Microsoft, and Samsung to smaller brands that became great successes, we know how to do our stuff - and turn products into desirable realities for businesses and consumers.