Smithsonian’s National Museum of the American Indian

nmai magazines

Smithsonian’s National Museum of the American Indian

About the Client

A diverse and multifaceted cultural and educational enterprise, the National Museum of the American Indian (NMAI) is an active and visible component of the Smithsonian Institution; the world's largest museum complex. The NMAI cares for one of the world's most expansive collections of Native artifacts, including objects, photographs, archives, and media covering the entire Western Hemisphere. Their award winning membership magazine, American Indian Magazine, is a quarterly publication distributed to 50,000 members.

For the past sixteen years, Perceptible has been working with NMAI to design and produce their printed American Indian magazine. In 2008 NMAI wanted to provide an on-line version of the magazine free for their members.

Deliverables Provided

  • Quarterly design and production for the American Indian Magazine
  • Creation of the new American Indian e-magazine and iPad App
  • Complete design and development of new website
  • Proactive project management of workflow and budget
  • Custom Drupal 7 installation and configuration

Strategy

The American Indian Magazine is a key benefit for museum members. Taking the magazine online brought this award-winning quarterly magazine to a much larger national and international community. This integrated publishing strategy provides museum members with a beautiful keepsake magazine and the ability to review magazine content on any online device.

Content

The American Indian Magazine engages its readers with diverse articles about the fascinating and often overlooked histories of American Indian nations and the contemporary challenges facing Native peoples across the Western Hemisphere. American Indian's inspiring and enlightening stories are illustrated with glorious photography. The magazine is designed to bring these stories to life through imagery and layout.

Technology

The NMAI e-magazine website is built on a Drupal platform. American Indian is published as an e-mag with an iPad App.

Measurable Result

This award winning magazine is available to a wider international audience through their use of integrated publishing.