Six Nations Polytechnic Marketing
About the Client
Six Nations Polytechnic is a unique post-secondary organization, recognized by community, government and institutions of higher learning as a Centre of Excellence for Indigenous Knowledge. Established in Canada’s most populous First Nation to offer post-secondary education and training that focuses on the preservation, application and creation of knowledge specific to Ogwehoweh languages and culture.
Perceptible was contracted to increase enrolment, for some SNP programs, through digital marketing campaigns targeted to students from Ontario, Canada and beyond. The digital marketing campaigns complement SNP’s extensive in-person marketing and promotional campaigns and strategies that solidify SNP’s presence in its stakeholder community.
- New logo and brand development
- Written and graphic content development
- Web page design
- Creation of Facebook and Google AdWord campaigns
- Ongoing campaign monitoring and recommendations
- Campaign analysis
New Branding was developed to position the college as ‘the’ higher education choice for Six Nation’s Indigenous studies and for obtaining Six Nation information, in Ontario. A very visual campaign was developed using landing pages and video that graphically highlighted the selling features of the programs that required additional enrolment.
The successful campaign utilized both graphics and video to draw attention to the programming being offered at SNP. The simple design of the pages provided a clear, concise overview of the program and the benefits of enrolling.
Facebook and Google AdWord campaigns pushed traffic to landing sites, one for each specific program, that increases the awareness of the program within SNP’s primary target market. Each of the landing pages acted as a stand-alone sites, but were hosted as subdomains for snpapply.com. The Google AdWords campaigns focused on Display Network advertising and effectively establish the SNP brand among potential students. The Facebook advertisements used images and more copy to help support the ad and the call-to-action.
The first campaign that ran in August 2016 increased enrolment in all three programs involved. Filling the language program and increasing the targeted winter enrolment for the other two programs. The campaign accomplished the primary goal of attracting potential students to the Pre-Trade, Indigenous Arts and University Consortium programs.