The Bloor Street Cultural Corridor

Image of Blood Street shops and destinations

The Bloor Street Cultural Corridor

About the Client

The Bloor St. Culture Corridor offers visitors to Toronto the opportunity to explore some of the city’s vast cultural destinations and experience the cultural diversity of Toronto, including French, Jewish, Italian, Estonian, Japanese and Aboriginal arts, culture and cuisine. Each year, more than three million members of the public go to Bloor St. Culture Corridor exhibitions, performances and events.

Perceptible was hired to create awareness, both locally and internationally, for this cultural diverse destination in Toronto, Canada.

Deliverables Provided

  • Overall strategy consulting
  • Branding & visual identity development
  • User interface and information design
  • Site implementation in Drupal 7
  • Full Mobile App development
  • On-going site hosting, content and technical support

Strategy

In 2014 Perceptible was invited to provide strategic communications to the recently formed Bloor St. Cultural Corridor partnership. Their objective was to bring more local and international visitors to a unique mile of cultural destinations.

A new brand was developed that reflected the cultural objectives of the new partnership and the destination-driven nature of the Corridor.

Content

Subway-stop style imagery was incorporated on the site and the app to illustrate the destination objectives of the partnership.  

Technology

A new web site and a mobile app, with a view to allowing users to move easily through the destinations and maintain ongoing location-based information online on their mobile device/smartphone, were developed. The Drupal site build is easily updatable for this dynamic and changing location.

Measurable Result

After two years Bloor Street Culture Corridor has become a recognized source for culture and entertainment in the heart of Toronto.