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Stop, Think, Focus, Execute or STFE is a proven planning approach, developed over the past thirty years, that has taken many owners, companies and products to new heights. STFE is an organic process - and like most organic items - miss a step and the idea withers. The process delivers a quick impact to your business framework; STFE is always valuable -- a conscious step that leads to growth and success.
In the words of marketing guru Richard Branson, "A good entrepreneur starts with a customer problem. From this point, they can develop a solution and with passion, hard work and a bit of a risk and luck, they stand a good chance of success. Marketers are very well positioned to understand those customer problems." When it comes to engagement, marketing and advertising is truly evolving to meet the changing demands of a more digital/AI landscape - and we can help you engage your prospects using today’s toolset.
B&P are the cornerstone of great marketing - but they have changed. In the 2008 book Branding Only Works on Cattle, Jonathan Salem Baskin gives detailed proposals on how we might reinvent brands...rethinking them as sets of behaviors, not mental states. It offers a variety of detailed ways to do it, such as:
• Marketing based on operational differences, not imagination.
• Embracing true evangelists, not paid celebrities.
• Mapping campaigns the way video games are designed.
So apart from a great title, the book was ahead of its time. At Perceptible we buy into the fact that a new way of looking at the brand and consumer behaviours is integral to our success equation. But our marketing equation remains the same:
Marketing Success = Vision (brand) x Opportunity (campaign)
Over the past 25 years, we have taken a multitude of products to market across the globe. We really love languaging and visualizing new products and services into realities - and we’re very good at it. From major brands like Cisco, Microsoft, and Samsung to smaller brands that became great successes, we know how to do our stuff - and turn products into desirable realities for businesses and consumers.